A cruelty free and vegan fragrance line for the discerning adventurer. 5% of all profits go to charity.

About SoCo Fragrance

Hi, I’m Kelly and I’m the new owner of Southern Comforts Fragrance.  SoCo was born in 2015, created by the mastermind who originally owned the company – Allison.  Allison grew up in the American South and was captivated by the fragrances found here.  The power that a fragrance has to transport us to another time and place enamored her and captivated the rest of us as well!  Many of us struggle to find the perfect atmospheric, vegan, and cruelty-free fragrances and that struggle lead Allison to create SoCo.  I am happy to say that Allison transferred the company to me and I was able to bring it back to the South in North Carolina!

From grandma's kitchen, to the quiet end of the beach on a rainy day, to the jasmine covered stone walls of old citadels, to the orchards that have been in the family for generations; the South is full of comforting aromas that can make me feel at home in a split second. The goal of Southern Comforts Fragrance is to bring those scents to everyone. Whether you're from the South and missing home or from around the globe and want to smell like a Southern Belle, we want to take you on a trip through the heat and humidity, hospitality and home-cooked goodness, history and heart that make up this unique and beautiful part of America.

We continue to be a one person enterprise (with the occasional canine, kitty or human helper). Moonpie has retired from SoCo with all our love but we continue to create all of our fragrances and design all of our photos and labels, along with formulating every single extensively (human) tested product.  . 

We pride ourselves on using only the highest quality vegan and cruelty-free materials. In fact, our love for animals goes far beyond our products: we have fostered and adopted several cats and dogs, and SoCo has donated thousands to animal welfare causes.

We maintain a minimum-waste policy in the creation of our products, and are constantly striving to become even more eco-friendly while maintaining affordable prices for our customers. All of our ingredients are ethically sourced, and we never use palm oil derivatives in SoCo products. We care about the planet, and we know that our customers do as well, so feel free to offer suggestions on how to lower our carbon footprint via email any time! 

We also strongly believe that any platform which offers the opportunity to help further equality and justice in the world should be used as such. Because of this, we donate 5% of our monthly profits to Planned Parenthood to help with cancer screenings and other life-saving tests and procedures, and have rotating limited edition fragrances for which 100% of sales go to a charity or cause that we strongly feel supports those principles. We also use our social media as a platform to spread awareness. We believe that our customers share these core values, and that belief in equality shouldn't be a controversial stance. 

Welcome to Southern Comforts Fragrance, discerning (and ethical) adventurers. I hope you find the perfect fragrance, and please feel free to contact us if you need any help or have any questions at all!


Planned Parenthood
Red Rover